Social Media Marketing

Web marketing strategies that were effective a year ago may no longer be driving traffic to a site. This year’s new idea may be outdated by next year. Communications innovation creates a constant game of catch-up, and unless businesses make fundamental changes to how they reach their customers they will always be falling behind.

One reason is that search engine results are becoming more localized and more precise. For instance, someone searching for a plumber from a computer in Seattle will not get a list of plumbers in New York City; they will get plumbers in Seattle. Google and other search engines anticipate the consumer’s need and provide an intelligent search result.

Intelligent search engines can do more than just identify a user’s geographic location. A search engine like Google will know whether a user is searching from a computer or cell phone and can tell if the user is logged into their Gmail account. If so, search results will be tailored to the profile that Google has been building for that user. Google, Yahoo, MSN all create profiles that identify users by sex, age, location and other factors in order to lead the user to the best search result.